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Alfa takes MiTo Message to the Streets
As the battle for new car registrations heats up this month, Italian sporting manufacturer Alfa Romeo has taken the innovative step of taking to the streets in 50 cities and towns with eco-stencils to draw attention to its compact and sporty Alfa MiTo.
The move sees Alfa Romeo become the first prestige car manufacturer in the UK to deploy the unique and creative medium that uses nothing but high pressure water to spray clean messages on to pavements.
The move sees Alfa Romeo become the first prestige car manufacturer in the UK to deploy the unique and creative medium that uses nothing but high pressure water to spray clean messages on to pavements.
In total 1310 icon impressions will be applied to pavements and roadsides across the country from 11 September, making it the biggest campaign of its kind in the country.
It forms part of an ongoing series of initiatives by Alfa Romeo aimed at a young, savvy audience turned on by non-conventional communication channels.
It forms part of an ongoing series of initiatives by Alfa Romeo aimed at a young, savvy audience turned on by non-conventional communication channels.
Brand Communications Manager for Alfa Romeo, Damien Dally, said: "This campaign perfectly captures and communicates the innovative, fun and eye catching credentials of the Alfa MiTo and, in the truest sense of the phrase, takes our message to the streets."
Call our Sales Specialist Team now on 01565 722899 for more information on the MiTo.
