Abarth has used its knowledge of great driving roads to compile a selection of routes based on the excitement factor of driving each route combined with the scenery drivers and passengers alike can take in. From there, they have analysed the number of images each specific route had been hashtagged on Instagram to rank the top 20.
“The British Isles has some of the most spectacular and beautiful scenery to be experienced and especially so right from the driving seat. From sweeping mountain passes, through peaks and valleys to dramatic coastlines, the UK and Ireland has it all on offer,” said Greg Taylor, Fiat and Abarth UK Managing Director.
Abarth top 20 UK and Ireland driving roads according to their popularity on Instagram:
|Driving Road Name||Country, county or region||Number of hashtags|
|1||Wild Atlantic Way||Ireland||1,570,313|
|2||Ring of Kerry||Ireland, Iveragh Peninsula in southwest and County Kerry||222,293|
|3||North Coast 500||Scotland, North Coast||141,529|
|4||Cheddar Gorge||England, Somerset||84,162|
|5||Elan Valley||Wales, Powys in mid-Wales||53,204|
|6||Snake Pass||England, Derbyshire||17,752|
|7||Cat and Fiddle||England, spans Buxton, Derbyshire, and Macclesfield, Cheshire||11,597|
|8||Hardknott Pass||England, Cumbria||10,699|
|9||Bealach na Bà also known as ‘Pass of the Cattle’||Scotland, Applecross||10,499|
Wales, Denbighshire, north-east Wales
|11||Great West Way||England, Wiltshire||7,736|
|13||EVO Triangle||Wales, Conwy and Denbighshire||4,735|
|14||Aberaeron (A478) ‘Preseli Mountains’|
|15||Atlantic Highway||England, Somerset, Devon and Cornwall||3,322|
|16||Woodhead Pass||England, Derbyshire||2,562|
|17||Buttertubs Pass||England, Yorkshire Dales||2,307|
|18||Mourne Coastal Route||Northern Ireland, coast of County Down between Belfast and Newry||1,995|
|19||Gospel Pass||Wales, Vale of Ewyas||1,543|
|20||Black Mountain Pass||Wales, Vale of Ewyas||1,383|
Driving an Abarth offers ultimate driving performance combined with a stylish yet technologically advanced design. Providing a sporty adrenaline-filled experience behind the wheel, its exterior style is more than worthy of Instagram with no filter needed.
The full article can be read here.