Abarth reveals UK and Ireland’s top 20 most Instagrammed driving roads

Abarth has used its knowledge of great driving roads to compile a selection of routes based on the excitement factor of driving each route combined with the scenery drivers and passengers alike can take in. From there, they have analysed the number of images each specific route had been hashtagged on Instagram to rank the top 20.

“The British Isles has some of the most spectacular and beautiful scenery to be experienced and especially so right from the driving seat. From sweeping mountain passes, through peaks and valleys to dramatic coastlines, the UK and Ireland has it all on offer,” said Greg Taylor, Fiat and Abarth UK Managing Director.


Abarth top 20 UK and Ireland driving roads according to their popularity on Instagram:

Driving Road NameCountry, county or regionNumber of hashtags
1Wild Atlantic WayIreland1,570,313
2Ring of KerryIreland, Iveragh Peninsula in southwest and County Kerry222,293
3North Coast 500Scotland, North Coast141,529
4Cheddar GorgeEngland, Somerset84,162
5Elan ValleyWales, Powys in mid-Wales53,204
6Snake PassEngland, Derbyshire17,752
7Cat and FiddleEngland, spans Buxton, Derbyshire, and Macclesfield, Cheshire11,597
8Hardknott PassEngland, Cumbria10,699
9Bealach na Bà also known as ‘Pass of the Cattle’Scotland, Applecross10,499
10Horseshoe Pass

Wales, Denbighshire, north-east Wales

9,922
11Great West WayEngland, Wiltshire7,736
12Llanberis Pass

Wales, Gwynedd

4,843
13EVO TriangleWales, Conwy and Denbighshire4,735
14Aberaeron (A478) ‘Preseli Mountains’

Wales, Ceredigion

4,646
15Atlantic HighwayEngland, Somerset, Devon and Cornwall3,322
16Woodhead PassEngland, Derbyshire2,562
17Buttertubs PassEngland, Yorkshire Dales2,307
18Mourne Coastal RouteNorthern Ireland, coast of County Down between Belfast and Newry1,995
19Gospel PassWales, Vale of Ewyas 1,543
20Black Mountain PassWales, Vale of Ewyas 1,383


Driving an Abarth offers ultimate driving performance combined with a stylish yet technologically advanced design. Providing a sporty adrenaline-filled experience behind the wheel, its exterior style is more than worthy of Instagram with no filter needed.


The full article can be read here.