NEW 500 FAMILY (RED)
INSPI(RED) BY THE HUMAN FAMILY
A unique partnership to showcase the work of (RED). (RED) is an organisation that fights global health emergencies like AIDS and COVID. By purchasing a (RED) product, a donation is triggered to the Global Fund to support a range of prevention, treatment, counselling, testing, education and care services to the communities most in need. To further the work of (RED), we’ve proudly joined this experience and created the (500)RED Family.*
*Fiat, Jeep and RAM have committed a minimum of $4M to the Global Fund between 2021-2023 to help fight health emergencies like COVID and AIDS with (RED). Every (FIAT)RED vehicle is part of this commitment.
DESIGNED WITH YOU IN MIND
The (500)RED Family with the brand-new (FIAT)RED Kit: providing you with a healthier atmosphere inside the car.
AIR CABIN FILTER
The air cabin filter has been treated with a biocide substance that's extremely effective (99.9% at the time of treatment) against bacteria, preventing re-aerosolisation in the vehicle cabin. The effectiveness of treatment can be affected by the conditions and use of the car, and the filter will need replacing from time to time.
SEAT FABRIC
The seat fabric was treated with a special biocide substance that is highly effective against viruses (up to 95% at the time of treatment*), fungi and bacteria, providing prolonged protection for you and your passengers**.
*These percentages refer to the central part of the seat (seating and backrest). Headrests are excluded from the treatment.
**Following laboratory tests, carried out in compliance with company’s internal specifications, in which the conditions of use of the seat were simulated, the reduction of the microbial load remains greater than 90% after 6,000 cycles of simulated use.
STEERING WHEEL
The steering wheel upholstery was treated with a biocide substance with highly effective action (>99.9% at the time of treatment) against bacteria and fungi, providing prolonged protection for you and your passengers.*
*Following laboratory tests, carried out in compliance with company’s internal specifications, in which the conditions of use of the treated parts were simulated, the reduction of the microbial load remains greater than 99.99% after 3000 cycles of simulated use.
BOOT CARPET
The reconfigurable load platform for the 500X and the boot carpet for New 500 and 500 was treated with a biocide substance with highly effective action (>99,99% at the time of treatment) against viruses, providing prolonged protection for you and your passengers.*
*Following laboratory tests, carried out in compliance with company’s internal specifications, in which the conditions of use of the treated parts were simulated, the reduction of the microbial load remains greater than 99.99% after 800 cycles of simulated use.
(RED)ISCOVER COMFORT
Looking for innovative design and unparalleled comfort? We've got you covered. Relax into new fabric black or red seats with Fiat monograms, Seaqual Yarn, black or red piping, and the dedicated logo.
SHOW OFF YOUR (RED) SIDE
Show your support with the (RED) logo on the B-pillar
EXPRESS YOUR STYLE
With all the red-painted details including the red centre wheel hubcap.
A DASH OF PURE STYLE
The striking and stylish red painted dashboard catches the eye and holds it.
A UNIQUE WELCOME KIT
The (500)RED family, a unique collaboration between (RED) and Fiat to promote the fight against global pandemics like COVID. For your support, you will receive a very exclusive gift: a dedicated car key cover and a sanitiser gel dispenser*.
*Alcohol-based solutions cannot be stored in this dispenser, whenever used inside the car.In any case, use of alcohol-based solutions stored in this dispenser is made under your full responsibility.
